Winter 2005-06
Volume 3 Edition 3

Dear Construction Marketer

We are seeing more evidence of construction industry professionals recognising that marketing is more than just advertising and hospitality: it also has a key strategic role to play in their business. And this was very evident at the 2005 Construction Marketing Awards - with many more multi-faceted campaigns and lots more entrants!

Editor
Jan Hayter
MarketingWorks.

Find out why companies such as Hanson, EIC and Thomas Vale Construction have selected Microsoft CRM.

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People tend to buy from people they trust. Now, here's a question: should we focus first on credibility or rapport?

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Key Client Plans

Sarah-Jane Critchley, Head of Key Client Management at MarketingWorks, explores the fundamentals of Key Client Management in the third of four articles, entitled Key Client Plans.

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Previous Key Client Management Guides:

Why Key Client Management? Developing relationships.

New Case Studies from MarketingWorks and SevenThree –

Improving Business Development Effectiveness in the Construction Industry: find out how contractors EIC now have an extra 5 days a month, every month, in front of clients. More

Winning More and Losing Less: read about how Shepherd Construction improved their bidding process. More

Implementing a marketing culture for strategic growth: learn how architects Sprunt embedded marketing processes across their organisation, with measurable results. More

The fundamentals of networking
23rd February 2006, London

‘I wish I had been on a similar course 20 years ago, a positive way to achieve the best results from time expended’ … Chairman, Blake Newport

Effective Business Development in the Construction Industry
22nd March, Coventry

Find out how Microsoft CRM enables you to manage all your clients, contacts and project leads.

How to implement Key Client Management
16th March 2006, London

‘The entire workshop is relevant to our current strategy’… Key Account Manager, Causeway

Critical Success Factors in Bid Management
27th April 2006, London

‘Very useful and instantly implementable’…General Manager, McNicholas plc

MarketingWorks Events
To see the full programme of MarketingWorks workshops, click here. All workshops may be run in-house for up to 16 people at a cost of £1495 + VAT.

Networking Offer
At a recent Networking workshop, one delegate reported that it was "the perfect opportunity" to get business done. So, if you bring three members of your supply chain to the next MarketingWorks Fundamentals of Networking workshop, you get the fourth place free.

The Construction Marketing Awards 2005, sponsored by MarketingWorks and supported by the Chartered Institute of Marketing Construction Industry Group, took place at London Zoo on November 30th.

Don Ward Deputy Chief Executive of Constructing Excellence in the Built Environment, and Chairman of the Judges said: "The quantity and quality of the entries received was truly inspiring.”

As sponsors of the Bid Management Award, MarketingWorks would particularly like to congratulate the winners of this category – Mivan. For more information on all the winners, click here.